Brands? Say What?

Guess what? Having multiple products does not necessarily mean you have multiple brands.

I know...it's crazy right? Like, completely crazy that just because you have multiple products you Don't have multiple brands.... At least not necessarily.

It's possible of course, to have unique brands for every unique product your company may have, but it's more likely that you have one core brand with multiple products. 

Here are some examples of multiple brands and a single company—but also with MANY different products: 

Mitsubishi—Mining, shipbuilding, telecom, financial services, insurance, electronics, automotive, heavy industries, oil and gas, real estate, foods and beverages, chemicals, steel, aviation and others.

Sony—Consumer Electronics, semiconductors, video games, media/entertainment, computer hardware, telecom equipment.

And about a thousand other companies. Look at Kellogs or Proctor and Gamble or Kimberly Clark sometime. Those are companies that have multiple brands because they have divisions and a ton of unique products for those divisions, each representing unique "brands."

If, for example, you sell twenty different kinds of cars, you still have only one brand and it's wrapped up in the fact that you sell cars. One may be race care and another may be a family car, but it is still just a single brand. Chevrolet, Ford, etc. does not have multiple brands. They have ONE brand, which is represented by the various products that they sell.

Sincerely,
Sean

Brand Fanatic
Creative Guru